Mentioned by experienceoz.com.au
Melbourne Family Friendly Beaches for Kids Guide | Experience Oz
"Easily Melbourne's largest and most popular beach, a day out at St. Kilda beach is always a mixed bag in terms of what to expect. Popular with people from all walks of life (especially during the summer months) including those with kids, it is always a major drawcard for a ton of tourists, especially in comparison with some of the other beaches listed here, and is basically Melbourne's equivalent to a Manly or Bondi of Sydney beach fame. While St. Kilda beach has a fairly "seedy" reputation, many steps have been taken over the past decade or so to clean up its image and improve on the public perception, especially in terms of catering to families with kids, with the beachfront having been recently redeveloped."